One of the most annoying things about WordPress is when you click on a link and it takes you to a 404 page. This can be frustrating for both you and your visitors, and it can also hurt your SEO. Luckily, there is a simple fix for this.
All you need to do is add a few lines of code to your .htaccess file. This file is located in the root directory of your WordPress install. If you don’t see it, you may need to enable show hidden files in your FTP client.
Once you have the .htaccess file open, add the following code:
# BEGIN WordPress
RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ – [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
# END WordPress
This code tells WordPress to check if a page exists before trying to serve a 404 page. This can help reduce the number of 404 errors on your site, and it can also help improve your SEO.
Validation
Re-test key user paths and review service logs after each change.
Further reading: Google SEO Starter Guide
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